Your First Cold Call.

Consider this: every call was a cold first.

Think about all of the people that you currently know very well: your significant other, your neighbor, your colleagues, your college roommate… Everything is usually created from something else and that something else is usually a “cold call” of sorts. When you think about it, your entire current network was once a cold call. Do you agree?

I remember when I cold called my future college roommate. Some may say it was a warm call given that we both were accepted into the same school and both assigned to room 303; but it felt cold because I knew nothing about the person on the other end of the phone. Those calls get made and the more the better; if you are genuine and go all-in right away then you are positioning yourself to reap the benefits. Perhaps unsurprisingly, said relationship has lasted all of these years, and it all started with a shaky-voiced cold call.

It is tough however to try this with people that think you have an ‘angle’ or aren’t being honest. Perhaps too many late evening calls from Glengarry Glen Ross types have jaded us to be suspicious of offers or things that appear “too good to be true.”

Truth is, the more high-pressure salespeople and marketing tricks there are flooding our general space the less likely a simple and authentic approach can shine through and be recognized. I believe this is why the cold call gets a bad rap in the first place because it is seen as disingenuous. We are careful with our trust because it is a reliable fall back to what we know and believe. Perhaps the cold call tries to falsely pierce our layer of trust which is why the practice takes so much heat?

At this point, (with LinkedIn and other social media platforms) it seems more difficult to find someone that you don’t have at least one thing in common with to talk about and connect on. If you don’t see one right off, you can always work to develop one.

Building trust is the name of the game and the cold call, or any variation of new age cold call-esque techniques is the antithesis to the cultivation of trust. Be yourself and be genuine, don’t run a script or try to employ researched techniques for when/how to contact someone. Being yourself makes you 100% unique; no books/seminars/articles/lists on techniques/tips/tricks necessary.

I’m not sure what my original commentary was on this subject of cold calling. I suppose that it is to forge an authentic connection immediately because, why not? It’s much easier to vet someone over time if they have your trust than if they do not. If you give someone your trust right away and they never end up letting you down, well then there you go. Give it a try.


Joining Keller Williams Realty Professionals as a broker is a natural progression and culmination of my education, experience, passion and purpose in real estate, architecture, and the built environment. I look forward to the opportunity to partner with you along the transformational journey of buying, selling and investing in real estate – how can I help you? – Luke Arehart | Real Estate Broker licensed in Oregon | cell: 503-967-5853

Community and a sense of ‘place’ are dearly important to me. I work to build relationships through creative networking, mentorship and youth education with my volunteer efforts with the Architects in Schools program and service as an active board member for Marathon Scholars, a group focused on “bringing together caring adults and talented, under-resourced children to make the dream of a college degree a reality.”

Favorite books on residential architecture: The Poetics of Space by Gaston Bachelard (1958) Thinking Architecture by Peter Zumthor (1998) A Place of My Own: The Architecture of Daydreams by Michael Pollan (1997)

Other favorite books: Big Sur Jack Kerouac (1962) The Devil in the White City by Erik Larson (2003) The Sun Also Rises by Ernest Hemingway (1926)

The most effective way to do it is to do it.” ― Amelia Earhart

I’ve spent the first part of my career working in the architectural industry including experience with the design and construction of custom residential homes and remodels. I earned my Bachelor of Architecture and English degrees from Cal Poly, San Luis Obispo and have worked with a handful of architectural offices in Washington DC, Los Angeles and Portland. I’m a contributing editor/writer for with guest posts featured on Medium, Young Architect and Architizer. I’ve also been honored to be invited as a frequent architecture/art critic for college students from University of Oregon and Portland State University.